Deterministic offline attribution platform for higher ROI from your digital efforts

anuj khanna sohum

Anuj's entrepreneurial leadership & strategic vision has set Affle on the growth path to be the global audience & data platform for both commerce and brand customers. He aims to address industry challenges including digital fraud and data privacy through technology innovations. Anuj ensures strategic alignment across all key stakeholders resulting in sustainable growth & value creation.

Anuj is a serial entrepreneur with 18 years of experience in leading tech & data platform-based businesses. He is an alumnus of Harvard Business School (OPM), Stanford GSB (SEP) & NUS Computer Engineering.

Anuj Kumar

Anuj has played a pivotal role in building & growing Affle. He has helped forge important partnerships, integral to Affle’s business, thus helping to make Affle a leading Mobile platform company. Under his leadership, the team has worked with several top marketers globally to help deliver end-to-end mobile advertising and data analytics-driven solutions through Affle’s products and platforms. Prior to Affle, Anuj worked with large global media companies like ESPN STAR Sports, GroupM Mindshare and JWT.

Anuj has over 17 years of relevant media and advertising industry experience and holds a Bachelor’s degree in Economics from St. Stephen's College and a Masters in Advertising & Communication from MICA in India.

Kapil Bhutani

Kapil leads the finance for Affle Group & is also responsible for operations including legal, IT, Admin & HR. Kapil has worked as an audit partner at S. Mohan & Co, a highly respected Chartered Accountancy firm in India and subsequently joined KMG Infotech, a New York based software development company as VP, Finance. Kapil brings in a wealth of Finance, Operations and Legal expertise to Affle and has been part of Affle for >4 Years.

Kapil has over 20 years of audit and industry experience He graduated from Delhi University and is a member of the Institute of Chartered Accountants of India.

Mei Theng Leong

Mei Theng Leong leads finance and commercial functions for Affle International. She has played a pivotal role in the ERP implementation and the SG:Accreditation of Affle’s platform. She was previously the Group Financial Controller in a diversified group listed on Singapore Stock Exchange (“SGX-ST”). She has played an active role in corporate actions including investments & divestment opportunities as well as post-acquisition integration activities.

Mei Theng Leong has 18 years of experience and she holds a Bachelor of Commerce Degree, majoring in Accounting and Finance from Curtin University of Technology and an MBA from The University of Hong Kong. She is also a fellow member of CPA of Australia.

Vipul Kedia

As the leader of the Data Operations team, Vipul is responsible for building tools and teams to leverage multiple data signals leading to an effective realization of the ROI goals for Affle’s customers, while maintaining high quality. He has a keen interest in mobile advertising fraud and big data technologies. Vipul has been part of Affle for over 10 years and has played multiple roles across Business Development, Partnerships, Product and Operations in the company. Prior to joining Affle, Vipul worked with IBM business consulting specializing in the Telecom Practice.

Vipul has over 13 years of experience in Consulting and Adtech. He holds a Bachelor of Technology in Computer Science Engineering from IIIT-Hyderabad and a Post Graduate Diploma in Management from Indian Institute of Management, Ahmedabad.

Charles Yong

Charles joined Affle in 2006. With over 20 years of experience, he leads all R&D and Technology efforts for Affle’s platforms as its Chief Architect. His team of engineers is responsible for building multiple Big Data and AI driven platforms at Affle. Charles also plays an active role to coach the lead architects at Affle on the innovation development lifecycle processes.

Charles is a telecom industry veteran and an experienced technologist with over 20 years of consulting and programming design experience. He is an alumnus of the Monash University in Australia.

Madan Sanglikar

Madan or Maddy, has been leading Affle’s agenda in SEA for over 5 years. With his experience of working with global brands & agency networks, Maddy has forged key partnerships to grow the business in a sustainable manner. Prior to Affle, Maddy worked with market leaders/ start-ups like Mindshare & GroupM, Starcom, Mediaturf & the Times Group.

Maddy has over 20 years of experience in the Media Industry. Maddy holds a Bachelor’s Degree in Engineering from Mumbai University & MBA from Jamnalal Bajaj College in Mumbai, India.

Viraj Sinh

Viraj leads International Sales and has played a key role in growing Affle to new markets across the US, Middle East and Europe. Now with Affle for over 6 years, he started his entrepreneurial journey at Mobimasta, joining in post-acquisition of that company by Affle, and has since also been responsible for key initiatives such as publisher growth and management, product development and driving key partnerships for the company.

Viraj has over 15 years of experience across advertising, media and technology. He holds a Bachelor in Economics degree from Delhi University and an MBA from Asian Institute of Management, Philippines.

Sujoy Golan

Sujoy is Affle's chief storyteller and leads the Omnichannel Platforms business. He brings experience scaling consumer internet and enterprise businesses across SaaS(Unbxd), Adtech(InMobi), E-commerce (Flipkart), and Fintech(Lendingkart). In Sujoy's last role at Lendingkart, he was instrumental in building one of India's largest Fintechs in the SMB space.

Sujoy has over 14 years of work experience and holds a degree in Bachelor of Engineering, Mechanical Engineering from Vellore Institute of Technology, and an MBA from Indian Institute of Management, Kozhikode.

Nagendra Dhanakeerthi

Nagendra joins Affle in 2019 to lead the core engineering team of Affle’s Omnichannel Platforms. Shoffr was acquired by Affle to help brands drive footfall into their stores. Nagendra has over 10 years of experience, working in across countries building teams and developing enterprise products. He started his career at Milaap and has since worked with Ingenico, amongst other leaders in the tech and retail industry. Nagendra is a computer science engineer turned entrepreneur and is based out of Bangalore.

Madhusudana RamakrIshna

Madhusudana or Madhu, started Affle together with Anuj Khanna Sohum in 2005 and played a key role till 2007. In 2018 he was re-appointed as the Director of Innovation and Corporate Development for Affle Holdings Pte Ltd. Madhu has a strong background in mobile innovations in the telecom and financial industries. He is an experienced technologist who has built multiple products from ideation to launch and is the named inventor of 3 patents owned by Affle.

Madhu has over 15 years of industry experience and is an alumnus of National University of Singapore (EEE) and Nanyang Business School (MBA) and he studied law for 2 years at the University of Birmingham.